About this project
Project overview
Understanding the spatial relationship between clients and workforce is critical for operational efficiency and service optimization. In this project, Spatial Nexus developed a comprehensive GIS-based strategy map for a cleaning services company in Switzerland, enabling clear visualization of client locations and employee distribution.
The objective was to transform raw operational data into an intelligent geospatial framework that supports data-driven decision-making and service area optimization.
- location intelligence
- client distribution mapping
- workforce optimization GIS
- service area planning
- cluster analysis GIS
Project at a glance
- Client
- Cleaning services company
- Sector
- Business Services
- Location
- Switzerland
- Software
- ArcGIS, QGIS, GIS Infographic Tools, Microsoft Office
THE CHALLENGE
What needed solving
- Client and employee addresses existed only as lists.
- Management could not see where demand and staff were concentrated.
- Service areas and travel were planned without spatial evidence.
OBJECTIVES
What the project set out to do
- Map all client and workforce locations.
- Identify clusters of demand and staff.
- Support service-area planning and operational efficiency.
Methodology
Our workflow, step by step
01
Data structuring
Client and staff records were cleaned and geocoded.
02
Spatial mapping
Locations were mapped with distinct, colour-coded symbology.
03
Cluster analysis
Clusters of clients and workforce were identified to show demand and coverage.
04
Strategy map design
Results were combined into an infographic-style strategy map for management.
Visual output
The map
Select the image to view it at full size.
Results
What the analysis delivered
- Clear view of where clients and staff are concentrated.
- Identification of areas where workforce and demand are well or poorly matched.
- A basis for service-area optimisation and reduced travel time.
Key highlights
Why this project stands out
- Cluster-based visualisation of clients and workforce
- Colour-coded, intuitive mapping
- Scalable approach for growing operations
- Business intelligence powered by GIS
Data sources
Data used
- Client location records
- Employee location records
- Swiss administrative and reference layers
Tools and technologies
Software and methods
Deliverables
What the client received
- Client and workforce strategy map
- Geocoded GIS datasets
- Cluster summary
WHY IT MATTERS
Location intelligence lets service companies place staff closer to demand, cutting travel and improving response times.
FAQ
Questions about this project
What is location intelligence?
The use of maps and spatial analysis to inform business decisions such as where to serve customers or place staff.
Is client data kept confidential?
Yes. Client details are handled securely and are not published.
Can the map be turned into a live dashboard?
Yes. The same data can power an interactive web map or GIS dashboard.
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